About 12cylinders

Purpose:

The automobile is the principle artefact of the 20th century; it is both a triumph of artistry and individual freedom, and a travesty of consumption and senseless indulgence. In honor of this dichotomy, 12cylinders catalogues 20th century history as seen through the lens of the motorcar. By tracing the history of the automobile, we draw parallels with artistic movements, track the progress of technology, and follow the course of geopolitical power.

So let us walk forward with this perspective: We live today in the hangover of the 20th century, and the contraption that changed the world has been slow to evolve into a cleaner, less obtrusive tool for daily life. Future generations may look back on pictures of today's landscape and gawk at the dirge of overfilled car parks with the same sense of confusion we exhibit over pictures from the soot-laden industrial revolution. But for the lost color and majesty, where automobiles became the spiritual focus of the people—that is something worth capturing. In the same way enthusiasts preserve steam heritage, place architectural landmarks into historic trusts, and track the history of roots music that gave birth to rhythm and blues, we take this opportunity to wonder at the rapid trajectory of the motorcar.

The 20th century produced a trove of detailed, first-hand automotive journalism. This analogue library sits separate from digital media, yet contains the best writing and sharpest perspective. Automobile Quarterly is the primary source in the Occident, created in 1962 by L. Scott Bailey and wife Peggy Bailey, and paced by marque specialists who produced obsessive texts best known to club members and available today through second-hand booksellers. I believe it is important to base 12cylinders on these print materials. Our Pierce-Arrow portfolio is a good example, led by AQ and the work of Marc Ralston. Overall, I want to revive sources that the average person has not read by making them oft-referenced.

As to history, I am conscious of the typical classic automobile rhetoric—the greatest this and that. I am not particularly swayed by popular sentiment, and I've no intention of regurgitating superlatives. But I can perform due diligence, which often involves tracking down tangents that others accept at face value. There is more to be gained by understanding the context into which these automobiles were born than by glancing at the sheet metal and concluding that it is in fact old, pretty, and expensive. To me, uncovering those stories is sweet reward for bothering to survey a few honored marques. One might even say that this extra-automotive work fulfills the minimum requirement of building an online museum, though I'd rather compare the project to a book. I therefore disregard rules for internet production because I believe standards should be higher. So as I wish for 12cylinders to become the digital AQ equivalent, I know that doing so cuts against the grain of typical web content.

 


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