The 20th century produced a trove of detailed, first-hand automotive journalism. This analogue library sits separate from digital media, yet contains the best writing and sharpest perspective. Automobile Quarterly is the primary source in the Occident, created in 1962 by L. Scott Bailey and wife Peggy Bailey, and paced by marque specialists who produced obsessive texts best known to club members and available today through second-hand booksellers. I believe it is important to base 12cylinders on these print materials. Our Pierce-Arrow portfolio is a good example, led by AQ and the work of Marc Ralston. Overall, I want to revive sources that the average person has not read by making them oft-referenced.
As to history, I am conscious of the typical classic automobile rhetoric—the greatest this and that. I am not particularly swayed by popular sentiment, and I've no intention of regurgitating superlatives. But I can perform due diligence, which often involves tracking down tangents that others accept at face value. There is more to be gained by understanding the context into which these automobiles were born than by glancing at the sheet metal and concluding that it is in fact old, pretty, and expensive. To me, uncovering those stories is sweet reward for bothering to survey a few honored marques. One might even say that this extra-automotive work fulfills the minimum requirement of building an online museum, though I'd rather compare the project to a book. I therefore disregard rules for internet production because I believe standards should be higher. So as I wish for 12cylinders to become the digital AQ equivalent, I know that doing so cuts against the grain of typical web content.
12cylinders is a catalogue comprised of portfolios. Each portfolio uses classic car profiles to walk through marque history specifically, and 20th century history more broadly. Portfolios vary in detail. For example, I intend to cover Pierce-Arrow from beginning to end. I cover Aston Martin only in deference to a few significant examples. This structure patterns Automobile Quarterly, diving headlong into grand odysseys while also taking time for littler bits of history. I am one person, and I can't do everything. So while I humor myself the online auto museum idea, I trend toward what I like.
I'm developing 12cylinders in phases. Each phase coincides with a particular focus, with allocations for smaller projects. When I began, I had not formulated a disciplined approach. So a number of fragments emerged that will take some time to amend. That said, I now keep detailed records of project development. The following phases summarize the grand plan up to the point at which I will tie up all the loose ends:
- Phase 1: Alfa Romeo
- Phase 2: Pierce-Arrow
- Phase 3: Bugatti
- Phase 4: Delage | Delahaye | Talbot-Lago
- Phase 5: Auburn | Cord | Duesenberg
- Phase 6: Jaguar
Should I finish these six phases (and the ancillary features that coincide with these larger domains), we'll carry on with new endeavors to cover notable omissions in the catalogue.
We often say automobiles are rolling sculpture, but our images of them tend to either view the automobile as a single subject, or focus on a conventional automotive part. Most static images are therefore depictions of a car, of a radiator, of a wheel, et cetera. While I do make survey images of this type, I rather enjoy creating compositions that use the automobile as form. When I have the opportunity, I look for portraits and landscapes that compose elements based on how the color and material express some figural quality. So there is a difference between survey photos that depict a subject (which are still valuable images), as opposed to carefully worked compositions.
I began in film photography, mainly in landscapes with particular success in nocturnal urban vignettes. Transitioning to digital took time, quite long enough to find the right style. I often use a tripod and strobe, but not always. I plan every shot for post-process illustration.
Early on, I found that my method looked a bit like Michel Zumbrunn's style. Some early images looked eerily similar. Zumbrunn developed an ad hoc process dependent on setting up an onsite studio. I do the same, but anachronistically. I shoot live in the field, then illustrate the studio later as if it were onsite. (So much for aiming at Michael Furman's impossible standards.) But at some point I also determined that color is better than the sterility of a feathered blue backdrop or the repetition of a big grey lightbox. I have the freedom to create blends and contrasts that pop, combine design elements, and even illustrate lost variations of the automobile in question. Over the years I've seen Octane magazine exploit a similar graphic approach; they want a product that looks well designed. So do I.
Let me also distinguish between these photo-illustrations and the concept of superimposed images. Many folks have tried a similar process, but I do not believe anyone has refined the technique so much or worked at it to the same extent. Every image is essentially an illustration with the photograph as a base, rather than the other way around. Good old fashioned drawing and drafting technique gets me where I want to go. I draw a lot into the canvas, working by hand through dozens of layers while exploiting digital tricks using a few different programs. Every image is a little bit different, even if I want to create a common theme across a gallery. The workflow is too complex to discuss here. Gear, yes, my kit has improved over the years, but I find that any quality source can make a fine image, only the enthusiasm must be found to do it.
As I build the catalogue, I often remark to myself on the quality of certain articles. I recognize that there is a set of components that make an automotive profile good, and that knowledge pushes me to fill gaps and gradually elevate the quality of the project. So I codified these components into a data system, and E programmed the site to collect and calculate the values.
The 12cylinders Quality Index (QI) uses 13 measures. These measures balance image and information quality and quantity, deriving a quotient that represents the extent to which I've covered all possible aspects of the motorcar.
- QI values of 2.199 or less indicate profiles that need more work. I probably didn't collect many images and couldn't recover much information through research.
- QI values above 2.2 indicate generally good profiles. Images and text are solid enough to meet basic 12cylinders standards, which are already rather thorough.
- QI values above 3.3 indicate very good profiles with extra touches and rich information.
- QI values above 5 indicate the very best profiles with extensive galleries, strong sources, and in-depth information. These articles may be among the best available anywhere, not merely on 12cylinders.
I don't believe any other media grades its own production quite like this, but doing so prompts me to treat each piece as part of a cohesive whole. In turn, making the QI public prompts the reader to consider the effort behind the 12cylinders concept.
Dominic: I'm a writer and visual artist originally from Baltimore, Maryland. I studied philosophy and studio art at Franklin & Marshall College in Lancaster, and have always fostered some considerable fondness for Pennsylvania's rich automotive history, which is no small part of 12cylinders production. Professionally, I've been lucky to build a career in business, legal, and technical domains using writing as my trade. For many years I worked as a business analyst, at times a developer, and for a moment a writer in multimedia marketing. My experience led to executive roles in the DC tech corridor, which allows 12cylinders to remain free for everyone, with no ads and no cookies, (the way the internet was intended).
More to the point, I remember back in high school when my friends and I found the very first incarnation of supercars.net, the possibilities that site stoked in my imagination and the optimism we shared for the internet age. Well, the internet today is not always a pleasant experience. So I want 12cylinders to meet different standards, those of the optimistic teenager and not the jaded adult.
While at motoring events, I often keep to myself. I orchestrate what I need to capture, consider how it fits within the broader project, and calculate the illustration work required to build each profile. But I do have other more pleasant personalities, and frankly enjoy engaging with people who like to look under the surface for deeper layers of substance.
Esra: She's a techy from considerably far away from here. E built the 12cylinders CMS. She tends to start projects with off-the-shelf tools until she reaches a point of frustration and just decides to start over from scratch. We've accumulated a few different websites this way over the years, though 12cylinders was always a handmade PHP site from the beginning. She knows product and marketing and all of the bleeding-edge stuff that I ignore where 12cylinders is concerned. She has added her own style such that the 12cylinders design has become collaborative over the years, and lends an occasional photo to the galleries. As her approach is different than mine, I've found opportunity to use these photos to create some unexpected illustrations.